Giant Is Recognized as a Well-Known Trademark in China, and Becomes the 3rd Foreign Brand Receiving Such an Honor.

  Giant, representing the bikes manufactured by Giant Manufacturing Co., Ltd., formally becomes the third foreign brand that received such an honor as a well-known trademark in China days ago in addition to Coca Cola and Gillete razors.

 

  Established in 1972, Giant created its own brand in 1981, and later set up branches in Netherlands, Germany, British, France, and the US, achieving brilliant success by taking 2% of annual profits as R&D expenses to improve both quality and brand image.

 

  At the beginning of a blockbuster in the US, “I, Robot”, several novel design bikes are placed in the future scene of year 2030 constructed in this film; these bikes are the “Giant Revive bikes” manufactured by Giant Manufacturing Co., Ltd. of Taiwan, the first-rate bikes around the world at present. (2004.08)

CYJ/CCS