Asia-Pacific headquarters of Bosch eBike Systems opens in Taichung, Taiwan

E200616Y8 Jul. 2020(E248)
 Taking into account and targeting the predominance of the manufacturing industry chains of Taiwan’s bicycle sector, Robert Bosch GmbH (hereinafter “Bosch”) establishes its eBike Systems Asia Pacific headquarters in Taichung, Taiwan, which was officially inaugurated on June 16, 2020.  

 According to the vice president and general manager of Bosch eBike Systems Asia Pacific, Taiwan has been taking a leading position in the industry, and Taichung, in particular, has its own important and complete bicycle industry clusters.  Also, a vast number of ebikes are manufactured and assembled in Taiwan.  In consideration of the foregoing facts, Bosch thinks it important to be where their customers and partners are, and it is also vital for Bosch to have a base in Taiwan to expand its presence in the ebikes market in Asia.  

  The Director-General of the Department of Investment Services, the Ministry of Economic Affairs indicated that the China-U.S. trade war has forced a lot of companies around the world to adjust their strategies and arrangements.  Taiwan, with its rich talent pool, robust industrial strength, and a strong commitment to intellectual property protection, is an ideal partner to companies worldwide for restructuring industrial supply chains.  Bosch has been putting in investments in Taiwan for years by introducing advanced technologies and services into Taiwan, which signals a strong vote of confidence in Taiwan’s industrial strength and capabilities and investment environment from foreign investors.  It can be expected that a new chapter of Taiwan’s bicycle sector is about to begin with the connection and combination between the working of Bosch eBike Systems’ Asia Pacific headquarters opening in Taiwan and the manufacturing superiority of Taiwan’s supply chains of bicycle components and accessories, frame manufacturers, and assemblers.  (Released 2020.06.16)  
/CCS

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